Practice Prize Article— CHAN4CAST...

Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Divakar, Suresh, Ratchford, Brian T., Shankar, Venkatesh
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0135
Date:
August, 2005
File:
PDF, 1.33 MB
english, 2005
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