Effects of geographical university names on users’...

Journal of Brand Management 2012 / 1 Vol. 19; Iss. 4

Effects of geographical university names on users’ perceptions

Peluso, Alessandro M, Guido, Gianluigi
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Volume:
19
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2011.40
Date:
January, 2012
File:
PDF, 229 KB
english, 2012
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