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Brand and product attachment in an industrial context: The effects on brand loyalty
Pedeliento, Giuseppe, Andreini, Daniela, Bergamaschi, Mara, Salo, JariLanguage:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.06.007
Date:
July, 2015
File:
PDF, 584 KB
english, 2015