Measuring Global Brand Equity Using Cross-National Survey...

Measuring Global Brand Equity Using Cross-National Survey Data

Hsieh, Ming-Huei
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Volume:
12
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.12.2.28.32897
Date:
June, 2004
File:
PDF, 232 KB
english, 2004
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