Volume 12; Issue 2

3

Measuring Global Brand Equity Using Cross-National Survey Data

Year:
2004
Language:
english
File:
PDF, 232 KB
english, 2004
8

Executive Summaries

Year:
2004
Language:
english
File:
PDF, 794 KB
english, 2004
10

Back Matter

Year:
2004
Language:
english
File:
PDF, 1.31 MB
english, 2004
12

Front Matter

Year:
2004
Language:
english
File:
PDF, 1.45 MB
english, 2004
13

Editorial Board and Journal Information

Year:
2004
Language:
english
File:
PDF, 67 KB
english, 2004
14

Measuring Global Brand Equity Using Cross-National Survey Data

Year:
2004
Language:
english
File:
PDF, 3.46 MB
english, 2004