Positioning of Store Brands

Marketing Science 2002 / 11 Vol. 21; Iss. 4

Positioning of Store Brands

Sayman, Serdar, Hoch, Stephen J., Raju, Jagmohan S.
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Volume:
21
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.21.4.378.134
Date:
November, 2002
File:
PDF, 344 KB
english, 2002
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