Volume 21; Issue 4

Marketing Science

Volume 21; Issue 4
1

Positioning of Store Brands

Sayman, Serdar, Hoch, Stephen J., Raju, Jagmohan S.
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 344 KB
english, 2002
2

Referral Infomediaries

Yuxin Chen, Ganesh Iyer and V. Padmanabhan
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 727 KB
english, 2002
3

Positioning of Store Brands

Serdar Sayman, Stephen J. Hoch and Jagmohan S. Raju
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 828 KB
english, 2002
4

Front Matter

Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 960 KB
english, 2002
5

Referral Infomediaries

Chen, Yuxin, Iyer, Ganesh, Padmanabhan, V.
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 309 KB
english, 2002
6

Back Matter

Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 275 KB
english, 2002
7

In Search of Data: An Editorial

Steven M. Shugan
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 426 KB
english, 2002
8

Profile Construction in Experimental Choice Designs for Mixed Logit Models

Sándor, Zsolt, Wedel, Michel
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 314 KB
english, 2002
9

Profile Construction in Experimental Choice Designs for Mixed Logit Models

Zsolt Sándor and Michel Wedel
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 1.06 MB
english, 2002
10

How Much Does the Market Value an Improvement in a Product Attribute?

Elie Ofek and V. Srinivasan
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 659 KB
english, 2002
11

In Search of Data: An Editorial

Shugan, Steven M.
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 137 KB
english, 2002
12

How Much Does the Market Value an Improvement in a Product Attribute?

Ofek, Elie, Srinivasan, V.
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 214 KB
english, 2002
13

Focus on Authors

Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 76 KB
english, 2002
14

The Asymmetric Information Model of State Dependence

Nickolay V. Moshkin and Ron Shachar
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 900 KB
english, 2002
15

The Asymmetric Information Model of State Dependence

Moshkin, Nickolay V., Shachar, Ron
Journal:
Marketing Science
Year:
2002
Language:
english
File:
PDF, 293 KB
english, 2002