Analyzing Brand Competition Across Subcategories

Journal of Marketing Research 2004 / 11 Vol. 41; Iss. 4

Analyzing Brand Competition Across Subcategories

Wedel, Michel, Zhang, Jie
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Volume:
41
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.41.4.448.47017
Date:
November, 2004
File:
PDF, 111 KB
english, 2004
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