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Is Your Product Facing the Ad's Center? Facing Direction Affects Processing Fluency and Ad Evaluation
Leonhardt, James M., Catlin, Jesse R., Pirouz, Dante M.Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2015.1048911
Date:
June, 2015
File:
PDF, 264 KB
english, 2015