Editorial — Marketing Science...

Marketing Science 2013 / 01 Vol. 32; Iss. 1

Editorial — Marketing Science : A Strategic Review

Chintagunta, Pradeep, Hanssens, Dominique, Hauser, John R., Raju, Jagmohan Singh, Srinivasan, Kannan, Staelin, Richard
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Volume:
32
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1120.0763
Date:
January, 2013
File:
PDF, 128 KB
english, 2013
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