Volume 32; Issue 1

Marketing Science

Volume 32; Issue 1
1

Modeling Consumer Learning from Online Product Reviews

Zhao, Yi, Yang, Sha, Narayan, Vishal, Zhao, Ying
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 352 KB
english, 2013
3

Advertising Effects in Presidential Elections

Gordon, Brett R., Hartmann, Wesley R.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 361 KB
english, 2013
5

The Benefit of Uniform Price for Branded Variants

Chen, Yuxin, Cui, Tony Haitao
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 338 KB
english, 2013
6

A Model of the “It” Products in Fashion

Kuksov, Dmitri, Wang, Kangkang
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 338 KB
english, 2013
7

How to Price Discriminate When Tariff Size Matters

Bagh, Adib, Bhargava, Hemant K.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 438 KB
english, 2013
8

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions

Horváth, Csilla, Fok, Dennis
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 423 KB
english, 2013
9

Successive Sample Selection and Its Relevance for Management Decisions

Wachtel, Stephan, Otter, Thomas
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 319 KB
english, 2013
11

Invited Paper —A Keyword History of Marketing Science

Mela, Carl F., Roos, Jason, Deng, Yiting
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 538 KB
english, 2013
12

Editorial — Marketing Science Replication and Disclosure Policy

Desai, Preyas S.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 120 KB
english, 2013
13

Focus on Authors

Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 130 KB
english, 2013