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Volume 32; Issue 1
Main
Marketing Science
Volume 32; Issue 1
Marketing Science
Volume 32; Issue 1
1
Modeling Consumer Learning from Online Product Reviews
Zhao, Yi
,
Yang, Sha
,
Narayan, Vishal
,
Zhao, Ying
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 352 KB
Your tags:
english, 2013
2
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings
Saboo, Alok R.
,
Grewal, Rajdeep
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 383 KB
Your tags:
english, 2013
3
Advertising Effects in Presidential Elections
Gordon, Brett R.
,
Hartmann, Wesley R.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 361 KB
Your tags:
english, 2013
4
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space
Stremersch, Stefan
,
Landsman, Vardit
,
Venkataraman, Sriram
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 498 KB
Your tags:
english, 2013
5
The Benefit of Uniform Price for Branded Variants
Chen, Yuxin
,
Cui, Tony Haitao
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 338 KB
Your tags:
english, 2013
6
A Model of the “It” Products in Fashion
Kuksov, Dmitri
,
Wang, Kangkang
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 338 KB
Your tags:
english, 2013
7
How to Price Discriminate When Tariff Size Matters
Bagh, Adib
,
Bhargava, Hemant K.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 438 KB
Your tags:
english, 2013
8
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions
Horváth, Csilla
,
Fok, Dennis
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 423 KB
Your tags:
english, 2013
9
Successive Sample Selection and Its Relevance for Management Decisions
Wachtel, Stephan
,
Otter, Thomas
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 319 KB
Your tags:
english, 2013
10
Editorial — Marketing Science : A Strategic Review
Chintagunta, Pradeep
,
Hanssens, Dominique
,
Hauser, John R.
,
Raju, Jagmohan Singh
,
Srinivasan, Kannan
,
Staelin, Richard
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 128 KB
Your tags:
english, 2013
11
Invited Paper —A Keyword History of Marketing Science
Mela, Carl F.
,
Roos, Jason
,
Deng, Yiting
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 538 KB
Your tags:
english, 2013
12
Editorial — Marketing Science Replication and Disclosure Policy
Desai, Preyas S.
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 120 KB
Your tags:
english, 2013
13
Focus on Authors
Journal:
Marketing Science
Year:
2013
Language:
english
File:
PDF, 130 KB
Your tags:
english, 2013
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