Can guanxi be created in Sino–Western relationships? An...

Industrial Marketing Management 2015 / 05 Vol. 47

Can guanxi be created in Sino–Western relationships? An assessment of Western firms trading with China using the GRX scale

Berger, Ron, Herstein, Ram, Silbiger, Avi, Barnes, Bradley R.
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Volume:
47
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.02.039
Date:
May, 2015
File:
PDF, 521 KB
english, 2015
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