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Measuring brand equity for organising brand management in the energy sector - A research proposal and first empirical hints Part 2: Concept and results of an empirical study in the German energy market
Wiedmann, Klaus-PeterVolume:
12
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540216
Date:
February, 2005
File:
PDF, 238 KB
english, 2005