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Volume 12; Issue 3
Main
Journal of Brand Management
Volume 12; Issue 3
Journal of Brand Management
Volume 12; Issue 3
1
Measuring brand equity for organising brand management in the energy sector - A research proposal and first empirical hints Part 2: Concept and results of an empirical study in the German energy market
Wiedmann, Klaus-Peter
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 238 KB
Your tags:
english, 2005
2
Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link
Dahlén, Micael
,
Rosengren, Sara
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 199 KB
Your tags:
english, 2005
3
Validating across-class brand anchoring theory: Issues and implications
Van Auken, Stuart
,
Adams, Arthur J
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 2.69 MB
Your tags:
english, 2005
4
Why branding, as we know it, is about to collapse
Blumenthal, Dannielle
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 95 KB
Your tags:
english, 2005
5
On the development of brand and line extensions
Stilling Blichfeldt, Bodil
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 204 KB
Your tags:
english, 2005
6
Determinants of successful sports advertisements: The effects of advertisement type, product type and sports model
Yoon, Sung-Joon
,
Choi, Yong-Gil
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 219 KB
Your tags:
english, 2005
7
Legal update
Sarah Hodson,Lucy Aboulian
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 90 KB
Your tags:
english, 2005
8
Brand driven: The route to integrated branding through great leadership
Michael Thomas
Journal:
Journal of Brand Management
Year:
2005
Language:
english
File:
PDF, 40 KB
Your tags:
english, 2005
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