The Western brands in the minds of Vietnamese consumers

The Western brands in the minds of Vietnamese consumers

Linda L. Price, Prof. Rajiv Vaidyan, Dr, Pham, Hai Chung, Richards, Barry
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Volume:
32
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-09-2014-1159
Date:
August, 2015
File:
PDF, 512 KB
english, 2015
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