The Western brands in the minds of Vietnamese consumers
Linda L. Price, Prof. Rajiv Vaidyan, Dr, Pham, Hai Chung, Richards, BarryVolume:
32
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-09-2014-1159
Date:
August, 2015
File:
PDF, 512 KB
english, 2015