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Antecedents of functional integration during new product development: The purchasing–marketing link

Gonzalez-Zapatero, Carmen, Gonzalez-Benito, Javier, Lannelongue, Gustavo
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.07.015
Date:
July, 2015
File:
PDF, 622 KB
english, 2015
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