Seeing the Big Picture: Multitasking and Perceptual...

Journal of Advertising 2015 / 07 Vol. 44; Iss. 3

Seeing the Big Picture: Multitasking and Perceptual Processing Influences on Ad Recognition

Duff, Brittany R.-L., Sar, Sela
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Volume:
44
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2014.967426
Date:
July, 2015
File:
PDF, 225 KB
english, 2015
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