Brands affect slogans affect brands? Competitive...

Journal of Brand Management 2005 / 2 Vol. 12; Iss. 3

Brands affect slogans affect brands? Competitive interference, brand equity and the brand-slogan link

Dahlén, Micael, Rosengren, Sara
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
12
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540212
Date:
February, 2005
File:
PDF, 199 KB
english, 2005
Conversion to is in progress
Conversion to is failed