“Buy National” and Altruistic Market Segments

“Buy National” and Altruistic Market Segments

Hopkins, Raymond, Powers, Thomas
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Volume:
20
Language:
english
Journal:
Journal of Global Marketing
DOI:
10.1300/j042v20n04_06
Date:
September, 2007
File:
PDF, 1.56 MB
english, 2007
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