Differences Between Product and Services Television...

Differences Between Product and Services Television Commercials

Zinkhan, George M., Johnson, Madeline, Christian Zinkhan, F.
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Volume:
6
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049210035944
Date:
March, 1992
File:
PDF, 434 KB
english, 1992
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