Evaluating the effectiveness of interactive marketing

Journal of Services Marketing 1993 / 03 Vol. 7; Iss. 3

Evaluating the effectiveness of interactive marketing

Maru File, Karen, Prince, Russ Alan
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Volume:
7
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049310044574
Date:
March, 1993
File:
PDF, 374 KB
english, 1993
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