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Volume 7; Issue 3
Main
Journal of Services Marketing
Volume 7; Issue 3
Journal of Services Marketing
Volume 7; Issue 3
1
From customer to competitor: consumer cooption in the service sector
Fodness, Dale
,
Pitegoff, Barry E.
,
Truly Sautter, Elise
Journal:
Journal of Services Marketing
Year:
1993
Language:
english
File:
PDF, 565 KB
Your tags:
english, 1993
2
Evaluating the effectiveness of interactive marketing
Maru File, Karen
,
Prince, Russ Alan
Journal:
Journal of Services Marketing
Year:
1993
Language:
english
File:
PDF, 374 KB
Your tags:
english, 1993
3
Quality improvements in a services marketing context
Gilmore, Audrey
,
Carson, David
Journal:
Journal of Services Marketing
Year:
1993
Language:
english
File:
PDF, 424 KB
Your tags:
english, 1993
4
Selling services: a contingency model
Buttle, Francis A.
Journal:
Journal of Services Marketing
Year:
1993
Language:
english
File:
PDF, 461 KB
Your tags:
english, 1993
5
Tangibilizing the intangibles: some strategies for services marketing
Reddy, Allan C.
,
Buskirk, Bruce D.
,
Kaicker, Ajit
Journal:
Journal of Services Marketing
Year:
1993
Language:
english
File:
PDF, 255 KB
Your tags:
english, 1993
6
The value of qualitative data in quality improvement efforts: the case of the airline catering services
Pedrick, Dennis
,
Babakus, Emin
,
Richardson, Andrea
Journal:
Journal of Services Marketing
Year:
1993
Language:
english
File:
PDF, 651 KB
Your tags:
english, 1993
7
Five common myths about consumer satisfaction programs
Halstead, Diane
Journal:
Journal of Services Marketing
Year:
1993
Language:
english
File:
PDF, 345 KB
Your tags:
english, 1993
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