The Dimensions of Nation Brand Personality: A Study of Nine...

Corporate Reputation Review 2013 / SPR Vol. 16; Iss. 1

The Dimensions of Nation Brand Personality: A Study of Nine Countries

Kim, You Kyung, Shim, Sung Wook, Dinnie, Keith
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Volume:
16
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/crr.2012.22
Date:
January, 2013
File:
PDF, 231 KB
english, 2013
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