Advertising: A Decisionmaking Approach. Patti, Charles H., and Frazer, Charles F. Chicago: Dryden Press, 1988. 590 Pp.
Lantos, Geoffrey P.Volume:
18
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1989.10673142
Date:
March, 1989
File:
PDF, 198 KB
english, 1989