Communication Effects of Advertising Versus Direct...

Journal of Consumer Research 1995 / 03 Vol. 21; Iss. 4

Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present

Wright, Alice A., Lynch, Jr., John G.
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Volume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209429
Date:
March, 1995
File:
PDF, 1.24 MB
english, 1995
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