Volume 21; Issue 4

Journal of Consumer Research

Volume 21; Issue 4

1

Front Matter

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 183 KB

english, 1995

2

A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities

Birger Wernerfelt

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 256 KB

english, 1995

3

On the Utility of Consumers' Theories in Judgments of Covariation

Hans Baumgartner

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 339 KB

english, 1995

4

Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity

Anusree Mitra and John G. Lynch, Jr.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 529 KB

english, 1995

5

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

John Deighton and Kent Grayson

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 568 KB

english, 1995

6

Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications

Stephen J. Gould

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 160 KB

english, 1995

7

Back Matter

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 623 KB

english, 1995

8

Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior

Richard G. Netemeyer, Scot Burton and Donald R. Lichtenstein

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 498 KB

english, 1995

9

Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present

Wright, Alice A., Lynch, Jr., John G.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.24 MB

english, 1995

10

Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework

Michael D. Johnson, Eugene W. Anderson and Claes Fornell

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 460 KB

english, 1995

11

Copywriters' Implicit Theories of Communication: An Exploration

Arthur J. Kover

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 574 KB

english, 1995

12

Communication Effects of Advertising Versus Direct Experience When Both Search and Experience Attributes are Present

Alice A. Wright and John G. Lynch, Jr.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.26 MB

english, 1995

13

Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework

Johnson, Michael D., Anderson, Eugene W., Fornell, Claes

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.01 MB

english, 1995

14

Toward a Reconciliation of Market Power and Information Theories of Advertising Effects on Price Elasticity

Mitra, Anusree, Lynch, Jr., John G.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.19 MB

english, 1995

15

Researcher Introspection as a Method in Consumer Research: Applications, Issues, and Implications

Gould, Stephen J.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 343 KB

english, 1995

16

Copywriters' Implicit Theories of Communication: An Exploration

Kover, Arthur J.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.21 MB

english, 1995

17

Trait Aspects of Vanity: Measurement and Relevance to Consumer Behavior

Netemeyer, Richard G., Burton, Scot, Lichtenstein, Donald R.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.00 MB

english, 1995

18

Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior

Gregan-Paxton, Jennifer, John, Deborah Roedder

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.03 MB

english, 1995

19

A Rational Reconstruction of the Compromise Effect: Using Market Data to Infer Utilities

Wernerfelt, Birger

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 556 KB

english, 1995

20

A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests

Alan G. Sawyer, John G. Lynch, Jr. and David L. Brinberg

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 740 KB

english, 1995

21

Volume Information

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 561 KB

english, 1995

22

Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior

Jennifer Gregan-Paxton and Deborah Roedder John

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 673 KB

english, 1995

23

Abortion in America: A Consumer-Behavior Perspective

Maggie Jones Patterson, Ronald Paul Hill and Kate Maloy

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 839 KB

english, 1995

24

Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus

Deighton, John, Grayson, Kent

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.27 MB

english, 1995

25

A Bayesian Analysis of the Information Value of Manipulation and Confounding Checks in Theory Tests

Sawyer, Alan G., Lynch, Jr., John G., Brinberg, David L.

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.10 MB

english, 1995

26

On the Utility of Consumers' Theories in Judgments of Covariation

Baumgartner, Hans

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 767 KB

english, 1995

27

Abortion in America: A Consumer-Behavior Perspective

Patterson, Maggie Jones, Hill, Ronald Paul, Maloy, Kate

Journal:

Journal of Consumer Research

Year:

1995

Language:

english

File:

PDF, 1.40 MB

english, 1995

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