Environmental influences in corporate brand identification...

Journal of Brand Management 2006 / 9 Vol. 14; Iss. 1-2

Environmental influences in corporate brand identification and outcomes

Donavan, D. Todd, Janda, Swinder, Suh, Jaebeom
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Volume:
14
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550057
Date:
September, 2006
File:
PDF, 146 KB
english, 2006
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