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Volume 14; Issue 1-2
Main
Journal of Brand Management
Volume 14; Issue 1-2
Journal of Brand Management
Volume 14; Issue 1-2
1
The importance of corporate brand personality traits to a successful 21st century business
Keller, Kevin Lane
,
Richey, Keith
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 110 KB
Your tags:
english, 2006
2
Corporate branding, identity and communications: A contemporary perspective
Melewar, T C
,
Karaosmanoglu, Elif
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 51 KB
Your tags:
english, 2006
3
Corporate communications, identity and image: A research agenda
Karaosmanoglu, Elif
,
Melewar, T C
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 121 KB
Your tags:
english, 2006
4
Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry
Papasolomou, Ioanna
,
Vrontis, Demetris
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 162 KB
Your tags:
english, 2006
5
Integrating corporate branding and sociological paradigms: A literature study
Hulberg, Jon
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 141 KB
Your tags:
english, 2006
6
Retaining employees for service competency: The role of corporate brand identity
Wheeler, Anthony R
,
Richey, R Glenn
,
Tokkman, Mert
,
Sablynski, Chris J.
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 205 KB
Your tags:
english, 2006
7
Important factors to consider when using internal branding as a management strategy: A healthcare case study
Gapp, Rod
,
Merrilees, Bill
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 154 KB
Your tags:
english, 2006
8
Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?
Opoku, Robert
,
Abratt, Russell
,
Pitt, Leyland
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 182 KB
Your tags:
english, 2006
9
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
,
Janda, Swinder
,
Suh, Jaebeom
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 146 KB
Your tags:
english, 2006
10
The Crown as a corporate brand: Insights from monarchies
J. M. T. Balmer
,
S. A. Greyser
,
M. Urde
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 209 KB
Your tags:
english, 2006
11
Corporate re-branding: From normative models to knowledge management
Lomax, Wendy
,
Mador, Martha
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 135 KB
Your tags:
english, 2006
12
Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach
Spears, Nancy
,
Brown, Tom J
,
Dacin, Peter A
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 158 KB
Your tags:
english, 2006
13
Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe
Rekom, Johan Van
,
Jacobs, Gabriele
,
Verlegh, Peeter W J
,
Podnar, Klement
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 128 KB
Your tags:
english, 2006
14
The hermeneutics of branding
Hatch, Mary Jo
,
Rubin, James
Journal:
Journal of Brand Management
Year:
2006
Language:
english
File:
PDF, 162 KB
Your tags:
english, 2006
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