Volume 14; Issue 1-2

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Journal of Brand Management
Volume 14; Issue 1-2

Journal of Brand Management

Volume 14; Issue 1-2

1

The importance of corporate brand personality traits to a successful 21st century business

Keller, Kevin Lane, Richey, Keith

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 110 KB

english, 2006

2

Corporate branding, identity and communications: A contemporary perspective

Melewar, T C, Karaosmanoglu, Elif

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 51 KB

english, 2006

3

Corporate communications, identity and image: A research agenda

Karaosmanoglu, Elif, Melewar, T C

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 121 KB

english, 2006

4

Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry

Papasolomou, Ioanna, Vrontis, Demetris

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 162 KB

english, 2006

5

Integrating corporate branding and sociological paradigms: A literature study

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 141 KB

english, 2006

6

Retaining employees for service competency: The role of corporate brand identity

Wheeler, Anthony R, Richey, R Glenn, Tokkman, Mert, Sablynski, Chris J.

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 205 KB

english, 2006

7

Important factors to consider when using internal branding as a management strategy: A healthcare case study

Gapp, Rod, Merrilees, Bill

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 154 KB

english, 2006

8

Communicating brand personality: Are the websites doing the talking for the top South African Business Schools?

Opoku, Robert, Abratt, Russell, Pitt, Leyland

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 182 KB

english, 2006

9

Environmental influences in corporate brand identification and outcomes

Donavan, D. Todd, Janda, Swinder, Suh, Jaebeom

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 146 KB

english, 2006

10

The Crown as a corporate brand: Insights from monarchies

J. M. T. Balmer, S. A. Greyser, M. Urde

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 209 KB

english, 2006

11

Corporate re-branding: From normative models to knowledge management

Lomax, Wendy, Mador, Martha

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 135 KB

english, 2006

12

Assessing the corporate brand: The Unique Corporate Association Valence (UCAV) approach

Spears, Nancy, Brown, Tom J, Dacin, Peter A

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 158 KB

english, 2006

13

Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe

Rekom, Johan Van, Jacobs, Gabriele, Verlegh, Peeter W J, Podnar, Klement

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 128 KB

english, 2006

14

The hermeneutics of branding

Hatch, Mary Jo, Rubin, James

Journal:

Journal of Brand Management

Year:

2006

Language:

english

File:

PDF, 162 KB

english, 2006