A Price Discrimination Theory of Coupons

Marketing Science 1984 / 05 Vol. 3; Iss. 2

A Price Discrimination Theory of Coupons

Narasimhan, Chakravarthi
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Volume:
3
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.3.2.128
Date:
May, 1984
File:
PDF, 490 KB
english, 1984
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