Volume 3; Issue 2

Marketing Science

Volume 3; Issue 2
1

Optimal Pricing and Advertising Policies for New Product Oligopoly Models

Gerald L. Thompson and Jinn-Tsair Teng
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 512 KB
english, 1984
2

A Price Discrimination Theory of Coupons

Chakravarthi Narasimhan
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 450 KB
english, 1984
3

Optimal Pricing and Advertising Policies for New Product Oligopoly Models

Thompson, Gerald L., Teng, Jinn-Tsair
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 555 KB
english, 1984
4

A Price Discrimination Theory of Coupons

Narasimhan, Chakravarthi
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 490 KB
english, 1984
5

Back Matter

Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 363 KB
english, 1984
6

A Pure Birth Model of Optimal Advertising with Word-Of-Mouth

George E. Monahan
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 286 KB
english, 1984
7

Testing Competitive Market Structures

Glen L. Urban, Philip L. Johnson and John R. Hauser
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 689 KB
english, 1984
8

Front Matter

Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 721 KB
english, 1984
9

An Audience Flow Model of Television Viewing Choice

Roland T. Rust and Mark I. Alpert
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 402 KB
english, 1984
10

A Comment: [An Audience Flow Model of Television Viewing Choice]

Lewis G. Pringle
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 175 KB
english, 1984
11

A Comment

Pringle, Lewis G.
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 87 KB
english, 1984
12

Response—On Establishing a Dialogue in Television Viewing Research

Rust, Roland T., Alpert, Mark I.
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 85 KB
english, 1984
13

Technical Note—A Pure Birth Model of Optimal Advertising with Word-of-Mouth

Monahan, George E.
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 280 KB
english, 1984
14

Response: On Establishing a Dialogue in Television Viewing Research

Roland T. Rust and Mark I. Alpert
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 171 KB
english, 1984
15

An Audience Flow Model of Television Viewing Choice

Rust, Roland T., Alpert, Mark I.
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 309 KB
english, 1984
16

Testing Competitive Market Structures

Urban, Glen L., Johnson, Philip L., Hauser, John R.
Journal:
Marketing Science
Year:
1984
Language:
english
File:
PDF, 715 KB
english, 1984