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A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures
Sawhney, Mohanbir S., Eliashberg, JehoshuaVolume:
15
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.15.2.113
Date:
May, 1996
File:
PDF, 3.89 MB
english, 1996