books search
books
articles search
articles
Donate
Log In
Log In
to access more features
personal recommendations
Telegram Bot
download history
send to Email or Kindle
manage booklists
save to favorites
Explore
Journals
Contribution
Donate
Litera Library
Donate paper books
Add paper books
Open LITERA Point
Volume 15; Issue 2
Main
Marketing Science
Volume 15; Issue 2
Marketing Science
Volume 15; Issue 2
1
A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures
Sawhney, Mohanbir S.
,
Eliashberg, Jehoshua
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 3.89 MB
Your tags:
english, 1996
2
Modeling Preference and Structural Heterogeneity in Consumer Choice
Kamakura, Wagner A.
,
Kim, Byung-Do
,
Lee, Jonathan
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 772 KB
Your tags:
english, 1996
3
The Inverse Relationship between Manufacturer and Retailer Margins: A Theory
Rajiv Lal and Chakravarthi Narasimhan
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 641 KB
Your tags:
english, 1996
4
Back Matter
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 364 KB
Your tags:
english, 1996
5
Front Matter
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 582 KB
Your tags:
english, 1996
6
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Peter J. Lenk, Wayne S. DeSarbo, Paul E. Green and Martin R. Young
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 914 KB
Your tags:
english, 1996
7
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits
Sanjay K. Dhar, Donald G. Morrison and Jagmohan S. Raju
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 518 KB
Your tags:
english, 1996
8
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits
Dhar, Sanjay K.
,
Morrison, Donald G.
,
Raju, Jagmohan S.
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 2.28 MB
Your tags:
english, 1996
9
The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory
Lal, Rajiv
,
Narasimhan, Chakravarthi
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 3.89 MB
Your tags:
english, 1996
10
A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures
Mohanbir S. Sawhney and Jehoshua Eliashberg
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 996 KB
Your tags:
english, 1996
11
Modeling Preference and Structural Heterogeneity in Consumer Choice
Wagner A. Kamakura, Byung-Do Kim and Jonathan Lee
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 878 KB
Your tags:
english, 1996
12
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.
,
DeSarbo, Wayne S.
,
Green, Paul E.
,
Young, Martin R.
Journal:
Marketing Science
Year:
1996
Language:
english
File:
PDF, 800 KB
Your tags:
english, 1996
1
Follow
this link
or find "@BotFather" bot on Telegram
2
Send /newbot command
3
Specify a name for your chatbot
4
Choose a username for the bot
5
Copy an entire last message from BotFather and paste it here
×
×
