Defensive Marketing Strategies

Marketing Science 2008 / 01 Vol. 27; Iss. 1

Defensive Marketing Strategies

Hauser, John R., Shugan, Steven M.
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Volume:
27
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1070.0334
Date:
January, 2008
File:
PDF, 360 KB
english, 2008
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