Volume 27; Issue 1

Marketing Science

Volume 27; Issue 1
1

Optimal Pricing and Return Policies for Perishable Commodities

Pasternack, Barry Alan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 162 KB
english, 2008
2

An Industry Equilibrium Analysis of Downstream Vertical Integration

McGuire, Timothy W., Staelin, Richard
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 244 KB
english, 2008
3

The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

Anderson, Erin
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 213 KB
english, 2008
4

A Logit Model of Brand Choice Calibrated on Scanner Data

Guadagni, Peter M., Little, John D. C.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 284 KB
english, 2008
5

Defensive Marketing Strategies

Hauser, John R., Shugan, Steven M.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 360 KB
english, 2008
7

Classic Hits || Optimal Pricing and Return Policies for Perishable Commodities

Barry Alan Pasternack
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 544 KB
english, 2008
8

Classic Hits || Optimal Pricing and Return Policies for Perishable Commodities

Barry Alan Pasternack
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 1.67 MB
english, 2008
9

Classic Hits || A Logit Model of Brand Choice Calibrated on Scanner Data

Peter M. Guadagni and John D. C. Little
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 4.10 MB
english, 2008
10

Classic Hits || Mental Accounting and Consumer Choice: Anatomy of a Failure

Richard H. Thaler
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 626 KB
english, 2008
11

Classic Hits || Defensive Marketing Strategies

John R. Hauser and Steven M. Shugan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 780 KB
english, 2008
12

Mental Accounting and Consumer Choice

Thaler, Richard H.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 186 KB
english, 2008
13

Classic Hits || Mental Accounting and Consumer Choice

Richard H. Thaler
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 2.36 MB
english, 2008
14

Commentary—Optimal Pricing and Return Policies for Perishable Commodities

Pasternack, Barry Alan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 83 KB
english, 2008
15

Classic Hits || Managing Channel Profits

Abel P. Jeuland and Steven M. Shugan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.43 MB
english, 2008
17

Classic Hits || Back Matter

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 2.82 MB
english, 2008
18

Classic Hits || Editorial: Enticing and Publishing the Home Run Paper

Eric T. Bradlow
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 676 KB
english, 2008
19

Classic Hits || Managing Channel Profits

Abel P. Jeuland and Steven M. Shugan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 620 KB
english, 2008
20

Classic Hits || Front Matter

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 2.52 MB
english, 2008
21

Classic Hits || The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis

Erin Anderson
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 3.10 MB
english, 2008
22

Classic Hits || Editorial: Database Submissions

Steven M. Shugan and Eric T. Bradlow
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 426 KB
english, 2008
24

Classic Hits || Editorial: Introduction to the Special Classics Issue

Steven M. Shugan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 594 KB
english, 2008
25

Classic Hits || Defensive Marketing Strategies

John R. Hauser and Steven M. Shugan
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 4.24 MB
english, 2008
27

Editorial—Enticing and Publishing the Home Run Paper

Bradlow, Eric T.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 89 KB
english, 2008
29

Commentary—Defensive Marketing Strategies

Hauser, John R., Shugan, Steven M.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 91 KB
english, 2008
30

Commentary—Managing Channel Profits

Jeuland, Abel P., Shugan, Steven M.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 89 KB
english, 2008
31

Editorial—Introduction to the Special Classics Issue

Shugan, Steven M.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 86 KB
english, 2008
34

Editorial—Database Submissions

Shugan, Steven M., Bradlow, Eric T.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 76 KB
english, 2008
35

Commentary—Mental Accounting and Consumer Choice: Anatomy of a Failure

Thaler, Richard H.
Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 84 KB
english, 2008
36

Focus on Authors

Journal:
Marketing Science
Year:
2008
Language:
english
File:
PDF, 105 KB
english, 2008