Network strategies and effects in an interactive context

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Industrial Marketing Management 2015 / 6

Network strategies and effects in an interactive context

Öberg, Christina, Shih, Tommy Tsung-Ying, Chou, Hsin-Hui
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.05.011
Date:
June, 2015
File:
PDF, 559 KB
english, 2015
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