Measuring consumer design perceptions for digital devices: A multi-dimensional scale
Mishra, Abhishek, Dash, Satyabhushan, Malhotra, Naresh, Cyr, DianneVolume:
22
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2015.30
Date:
September, 2015
File:
PDF, 371 KB
english, 2015