Volume 22; Issue 7

Journal of Brand Management

Volume 22; Issue 7

1

Measuring consumer design perceptions for digital devices: A multi-dimensional scale

Mishra, Abhishek, Dash, Satyabhushan, Malhotra, Naresh, Cyr, Dianne

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 371 KB

english, 2015

2

Hip to be cool: A Gen Y view of counterfeit luxury products

Francis, Julie E, Burgess, Lois, Lu, Mingyuan

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 202 KB

english, 2015

3

‘You’ll never tweet alone’: Managing sports brands through social media

Parganas, Petros, Anagnostopoulos, Christos, Chadwick, Simon

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 239 KB

english, 2015

4

Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME

Journal:

Journal of Brand Management

Year:

2015

Language:

english

File:

PDF, 274 KB

english, 2015