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Volume 22; Issue 7
Main
Journal of Brand Management
Volume 22; Issue 7
Journal of Brand Management
Volume 22; Issue 7
1
Measuring consumer design perceptions for digital devices: A multi-dimensional scale
Mishra, Abhishek
,
Dash, Satyabhushan
,
Malhotra, Naresh
,
Cyr, Dianne
Journal:
Journal of Brand Management
Year:
2015
Language:
english
File:
PDF, 371 KB
Your tags:
english, 2015
2
Hip to be cool: A Gen Y view of counterfeit luxury products
Francis, Julie E
,
Burgess, Lois
,
Lu, Mingyuan
Journal:
Journal of Brand Management
Year:
2015
Language:
english
File:
PDF, 202 KB
Your tags:
english, 2015
3
‘You’ll never tweet alone’: Managing sports brands through social media
Parganas, Petros
,
Anagnostopoulos, Christos
,
Chadwick, Simon
Journal:
Journal of Brand Management
Year:
2015
Language:
english
File:
PDF, 239 KB
Your tags:
english, 2015
4
Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME
Chad, Paul
Journal:
Journal of Brand Management
Year:
2015
Language:
english
File:
PDF, 274 KB
Your tags:
english, 2015
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