The Influence of Product/Nudity Congruence on Advertising...

Journal of Promotion Management 2005 / 04 Vol. 11; Iss. 2-3

The Influence of Product/Nudity Congruence on Advertising Effectiveness

Sherman, Claire, Quester, Pascale
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Volume:
11
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/J057v11n02_06
Date:
April, 2005
File:
PDF, 769 KB
english, 2005
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