Volume 11; Issue 2-3

Journal of Promotion Management

Volume 11; Issue 2-3
1

The Effects of Ad Irritation on Brand Attitudes

Year:
2005
Language:
english
File:
PDF, 628 KB
english, 2005
2

A Proposed Response Model for Controversial Advertising

Year:
2005
Language:
english
File:
PDF, 622 KB
english, 2005
3

Women's Responses to Sex in Advertising

Year:
2005
Language:
english
File:
PDF, 598 KB
english, 2005
4

The Influence of Product/Nudity Congruence on Advertising Effectiveness

Year:
2005
Language:
english
File:
PDF, 769 KB
english, 2005
6

Media

Year:
2005
Language:
english
File:
PDF, 724 KB
english, 2005
7

Social Cause versus Profit Oriented Advertisements

Year:
2005
Language:
english
File:
PDF, 736 KB
english, 2005
8

Skin Tones in Magazine Advertising

Year:
2005
Language:
english
File:
PDF, 704 KB
english, 2005
9

Advertising and Children

Year:
2005
Language:
english
File:
PDF, 729 KB
english, 2005
10

Sex and Magazine Promotion

Year:
2005
Language:
english
File:
PDF, 705 KB
english, 2005
11

Employment of Ecology Themes in Magazine Advertisements Directed to Children

Year:
2005
Language:
english
File:
PDF, 743 KB
english, 2005
12

FROM THE EDITOR

Year:
2005
Language:
english
File:
PDF, 619 KB
english, 2005
13

Do Sexy Cover Models Increase Magazine Sales?

Year:
2005
Language:
english
File:
PDF, 749 KB
english, 2005