Is CRM for luxury brands?

Is CRM for luxury brands?

Cailleux, Hugues, Mignot, Charles, Kapferer, Jean-Noël
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Volume:
16
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2008.50
Date:
March, 2009
File:
PDF, 73 KB
english, 2009
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