Volume 16; Issue 5-6

Journal of Brand Management

Volume 16; Issue 5-6
1

Luxury brand marketing – The experience is everything!

Atwal, Glyn, Williams, Alistair
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 108 KB
english, 2009
2

The specificity of luxury management: Turning marketing upside down

Kapferer, Jean-Noël, Bastien, Vincent
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 101 KB
english, 2009
4

The anatomy of the luxury fashion brand

Fionda, Antoinette M, Moore, Christopher M
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 183 KB
english, 2009
6

The luxury brand strategy challenge

Okonkwo, Uché
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 61 KB
english, 2009
7

Is fashion promoting counterfeit brands?

Juggessur, Joshie, Cohen, Geraldine
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 157 KB
english, 2009
8

Managing the growth tradeoff: Challenges and opportunities in luxury branding

Keller, Kevin Lane
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 97 KB
english, 2009
9

New luxury brand positioning and the emergence ofMasstigebrands

Truong, Yann, McColl, Rod, Kitchen, Philip J
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 144 KB
english, 2009
11

Sustaining the luxury brand on the Internet

Okonkwo, Uché
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 87 KB
english, 2009
12

Is CRM for luxury brands?

Cailleux, Hugues, Mignot, Charles, Kapferer, Jean-Noël
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 73 KB
english, 2009
13

Luxury fashion branding — Trends, tactics, techniques

Dinnie, Keith
Journal:
Journal of Brand Management
Year:
2009
Language:
english
File:
PDF, 43 KB
english, 2009