Consumer Sequential Search: Not Enough or Too Much?

Marketing Science 2003 / 11 Vol. 22; Iss. 4

Consumer Sequential Search: Not Enough or Too Much?

Zwick, Rami, Rapoport, Amnon, Lo, Alison King Chung, Muthukrishnan, A. V.
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Volume:
22
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.22.4.503.24909
Date:
November, 2003
File:
PDF, 322 KB
english, 2003
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