Volume 22; Issue 4

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Marketing Science
Volume 22; Issue 4

Marketing Science

Volume 22; Issue 4

1

Enriching Scanner Panel Models with Choice Experiments

Joffre Swait and Rick L. Andrews

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 3.29 MB

english, 2003

2

Consumer Sequential Search: Not Enough or Too Much?

Zwick, Rami, Rapoport, Amnon, Lo, Alison King Chung, Muthukrishnan, A. V.

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 322 KB

english, 2003

3

Back Matter

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 1.51 MB

english, 2003

4

A Comparison of Online and Offline Consumer Brand Loyalty

Peter J. Danaher, Isaac W. Wilson and Robert A. Davis

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 2.63 MB

english, 2003

5

Errata: Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 125 KB

english, 2003

6

The Effects of Effort and Intrinsic Motivation on Risky Choice

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 336 KB

english, 2003

7

Consumer Sequential Search: Not Enough or Too Much?

Rami Zwick, Amnon Rapoport, Alison King Chung Lo and A. V. Muthukrishnan

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 2.95 MB

english, 2003

8

Errata: Fast Polyhedral Adaptive Conjoint Estimation

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 176 KB

english, 2003

9

Editorial: Journal Rankings: Save the Outlets for Your Research

Steven M. Shugan

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 954 KB

english, 2003

10

Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Patrali Chatterjee, Donna L. Hoffman and Thomas P. Novak

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 3.95 MB

english, 2003

11

Editorial: Journal Rankings: Save the Outlets for Your Research

Shugan, Steven M.

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 105 KB

english, 2003

12

Enriching Scanner Panel Models with Choice Experiments

Swait, Joffre, Andrews, Rick L.

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 265 KB

english, 2003

13

Focus on Authors

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 81 KB

english, 2003

14

Erratum to “Fast Polyhedral Adaptive Conjoint Estimation”

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 63 KB

english, 2003

15

Erratum to “Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures”

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 63 KB

english, 2003

16

Erratum to “Sustainable Pioneering Advantage? Profit Implications of Market Entry Order”

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 63 KB

english, 2003

17

Front Matter

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 1.27 MB

english, 2003

18

The Effects of Effort and Intrinsic Motivation on Risky Choice

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 4.41 MB

english, 2003

19

Errata: Sustainable Pioneering Advantage? Profit Implications of Market Entry Order

Journal:

Marketing Science

Year:

2003

Language:

english

File:

PDF, 177 KB

english, 2003

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