The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and Attitudes
Lawrence J. Marks and Michael A. KaminsVolume:
25
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3172529
Date:
August, 1988
File:
PDF, 3.04 MB
english, 1988