Determining advertising budgets for service enterprises

Journal of Services Marketing 1996 / 12 Vol. 10; Iss. 6

Determining advertising budgets for service enterprises

Fairhurst, Ann, Gable, Myron, Dickinson, Roger
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
10
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049610148576
Date:
December, 1996
File:
PDF, 49 KB
english, 1996
Conversion to is in progress
Conversion to is failed