Volume 10; Issue 6

Journal of Services Marketing

Volume 10; Issue 6

1

SERVQUAL revisited: a critical review of service quality

Asubonteng, Patrick, McCleary, Karl J., Swan, John E.

Journal:

Journal of Services Marketing

Year:

1996

Language:

english

File:

PDF, 62 KB

english, 1996

2

Determining advertising budgets for service enterprises

Fairhurst, Ann, Gable, Myron, Dickinson, Roger

Journal:

Journal of Services Marketing

Year:

1996

Language:

english

File:

PDF, 49 KB

english, 1996

3

Benchmarking measures of customer satisfaction, quality and performance for new financial service products

Edgett, Scott, Snow, Kim

Journal:

Journal of Services Marketing

Year:

1996

Language:

english

File:

PDF, 40 KB

english, 1996