An exploratory study of influences on public opinion...

Journal of Services Marketing 1999 / 12 Vol. 13; Iss. 6

An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events

McDaniel, Stephen R., Mason, Daniel S.
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Volume:
13
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876049910298757
Date:
December, 1999
File:
PDF, 146 KB
english, 1999
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