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Volume 13; Issue 6
Main
Journal of Services Marketing
Volume 13; Issue 6
Journal of Services Marketing
Volume 13; Issue 6
1
A conceptual approach to classifying sports fans
Hunt, Kenneth A.
,
Bristol, Terry
,
Bashaw, R. Edward
Journal:
Journal of Services Marketing
Year:
1999
Language:
english
File:
PDF, 112 KB
Your tags:
english, 1999
2
Closing the gaps: service quality in sport tourism
Thwaites, Des
Journal:
Journal of Services Marketing
Year:
1999
Language:
english
File:
PDF, 226 KB
Your tags:
english, 1999
3
Sports marketing: an examination of academic marketing publication
Shannon, J. Richard
Journal:
Journal of Services Marketing
Year:
1999
Language:
english
File:
PDF, 191 KB
Your tags:
english, 1999
4
The impact of a video screen and rotational‐signage systems on satisfaction and advertising recognition
Moore, Jesse N.
,
Pickett, Gregory M.
,
Grove, Stephen J.
Journal:
Journal of Services Marketing
Year:
1999
Language:
english
File:
PDF, 123 KB
Your tags:
english, 1999
5
Franchise relocation and sport introduction: a sports marketing case study of the Carolina Hurricanes’ fan adoption plan
Kelley, Scott W.
,
Hoffman, K. Douglas
,
Carter, Sheila
Journal:
Journal of Services Marketing
Year:
1999
Language:
english
File:
PDF, 93 KB
Your tags:
english, 1999
6
An exploratory study of influences on public opinion towards alcohol and tobacco sponsorship of sporting events
McDaniel, Stephen R.
,
Mason, Daniel S.
Journal:
Journal of Services Marketing
Year:
1999
Language:
english
File:
PDF, 146 KB
Your tags:
english, 1999
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