The LOGMAN model: a logical brand management model

Journal of Product & Brand Management 2004 / 03 Vol. 13; Iss. 2

The LOGMAN model: a logical brand management model

Logman, Marc
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Volume:
13
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420410529726
Date:
March, 2004
File:
PDF, 224 KB
english, 2004
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