Advertising Sex-Typed Services: The Effects of Sex, Service Type, and Employee Type on Consumer Attitudes
Stafford, Marla RoyneVolume:
27
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1998.10673553
Date:
June, 1998
File:
PDF, 2.37 MB
english, 1998